Selling with Henry.

We combine incredible service with leading edge advertising technology to sell better.

Selling with Sotheby’s

We’re experts in global marketing.

Our reach is unparalleled across the world, so you can showcase your home to qualified homebuyers on our exclusive network of the world’s most authoritative news, lifestyle, financial and real estate media with billions of online impressions per year.

Cutting edge marketing and advertising.

We are truly modern marketing experts. Bring the story of your home to life through innovative digital marketing and transformative new technology along with high quality photo and video assets that showcase your property in the absolute best light possible.

There’s power in our brand.

By choosing to work with a Sotheby’s Realtor, you’re choosing to elevate your home’s positioning with marketing that reflects the timeless prestige and quality of a respected and trusted brand.

Property value calculator

Find out exactly what your property is worth in today’s market.

Our selling process and services

With our global marketing platform and distinguished brand positioning, we maximize the potential return from the sale of your home. Our real estate advisors offer in-depth knowledge, exemplify professionalism and deliver attentive service tailored to your needs. Sotheby’s International Realty has earned the distinction of being ranked as the #1 most trusted brand in residential real estate today*. More importantly, we are honoured to have earned the trust and repeat business of Canada’s most discerning real estate sellers. *Lifestory Research, 2018 America’s Most Trusted® Study.

Home Staging

Whether you need a simple declutter and refresh or a full home stage, our expert design consultants will ensure buyers fall in love with your property the moment they walk in the front door. Great staging allows buyers to see the characteristics that make your home unique, as well as being able to visualize their own personal style in the space.

The Best Photography and Video

Your home has a story. We only use industry-leading photography, videography, augmented and virtual reality, and digital and traditional media to tell it. Along with beautifully designed marketing materials, we ensure qualified homebuyers and real estate investors see your home in the best light.

Promotional Material

With magazine level photography, layout design and compelling copy, our marketing materials speak volumes. Whether a buyer is seeing your home during an open house or receiving a ``just listed`` postcard, our beautifully designed assets stop you in your tracks.

Advertising With Massive Reach

In a connected world, your home’s buyer could be across the street – or across the continent. Our real estate marketing process reaches buyers locally and worldwide with over 1 billion annual online impressions and dozens of premier media outlets such as the New York Times, Wall Street Journal and Robb Report, plus next-generation channels such as Apple TV, Google and Youtube.

My client reviews

Steps to Selling

1. Download our sellers guide and educate yourself on the process.

Just because your neighbours property sold for a certain amount doesn’t mean your will sell for the same.  Correctly preparing and pricing your property can make tens of thousands of dollars difference in your selling price. The more you know about what you are doing the better experience you will have. Input your email below to download our guide.

2. Choose the right Realtor.

Your home is often the biggest asset that you own and so when it’s time to sell you want to make sure to maximize it’s value. The right Realtor is the one who is going to prepare your property to look its best, and then get your property in front of the highest number of qualified buyers. The days of the neighbourhood expert are no more and Realtors who use the internet as a tool to sell properties are becoming the leaders in the market. At Sotheby’s we offer the best of the old and the new which is why we are such an excellent choice when choosing to sell your property.

3. Price your property correctly.

Knowing what your property is worth is the first step in selling. I offer no strings attached property evaluations, whether you’re looking to sell right away or in the future.

4. Decide what parts of your property to invest in.

It’s no secret what a fresh coat of paint can do for a property. Making calculated investments in specific areas of your property can be one of the best investments you make in your property. Landscaping, upgrades to your bathroom, kitchen etc. can all make significant impacts on your selling price.

5. Declutter, declutter, declutter!!!

We all want our homes to look like they belong in a magazine, but the honest truth is that most of the time life gets in the way. When selling your property it is important to make the space feel as big and calm as possible. Decluttering is the cheapest and easiest way to increase the selling price of your property.

6. Stage your property.

Some properties don’t need staging, but in some cases it can have a massive impact on the selling price. Staging can take on many forms from simple accents and accessories, to replace certain pieces of furniture all the way to staging the entire property. Staging isn’t cheap so it’s important to evaluate the impact that it can have in selling your specific property.

7. Take photographs and virtual tour.

In today’s market, the internet plays an incredibly important role in the selling process. If you don’t have good photos or an immersive virtual tour of your property you may not attract as many buyers as you can. Buyers of Toronto real estate come from all over the world so allowing them to walk through your property with an immersive tour is also important and has helped us sell properties to a number of foreign buyers.

8. List the property on MLS and start advertising.

MLS is the most important place to list your property so that both buyers and Realtors are aware that it is for sale. However MLS is just one of many channels where you Realtor should be advertising your listing. Google, Facebook and a number of other online selling portals also play incredibly important roles in the advertising of your property. If your Realtor isn’t advertising on these channels you could be leaving multiple buyers and tens of thousands of dollars on the table.

9. Start showing the property and holding open houses.

Once the property goes “on the market” you want to get as many qualified buyers to come see it as possible. If you have priced it and advertised it properly you should start to see a number of showings. In addition to showings, open houses are an excellent way for people to come and see your property. Even an nosy neighbour can be an excellent referral for an interested buyer. The most attention your property receives the better chance it has of selling.

10. Negotiate offers and sell for the highest price!

The ultimate goal is of course to sell your property. Offers can work in a couple of different ways.

 

If there is a large amount of interest in your property you may decide to hold an offer date. With an offer date you will list your property for sale and let all Realtors and buyers know that you will be accepting offers only on a specific date and time (typically a week after listing). In this scenario each buyer will present their offers and the seller can either accept one of the offers or tell the top 2 or 3 offers to resubmit with their best possible prices. After this second round, you can decide which offer to accept if any.

 

If the property may take a little bit more time to sell and might not have the same number of interest you simply let Realtors and buyers know that they can submit an offer any time. In this scenario you just evaluate each offer individually as they are submitted.

Looking to buy or sell?

 

Let’s grab a coffee and chat…or we can just email or text!